It all depends on you're playstyle
Personally I do power up the good iv versions of pokemon, but thats due to limited dust and candy on my end, If I had been playing since the start, I'd be more willing to power up any high level dratini/magikarp (now sitting on a mountain of about 1k candy each, and 750k dust, I dont have much need to power more up). But in general, the IV percentage is not impactive overly, a 50% gyarados is so gloce to a 100% one you never will really notice a difference, people make IV percentages out to be something like if your pokemon isnt higher 80's% or above, it preforms worse than aggron, its the over all base stats of the pokemon and moveset that make a pokemon, not individual IV's
I'd say change your playstyle if you want, but you dont have to, I have a bunch of shiny mon I dont use because not good iv's compared to what else I have, but just keep for collection purposes.